CC has picked up Supreme and Centurion brands |
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xarmypilot
Groupie Joined: March-25-2015 Location: Westfield, IN Status: Offline Points: 97 |
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Posted: June-15-2015 at 11:54am |
Over the weekend I was reading the Nautiqie insider and saw the CC has acquired a majority stake in both Supreme and Centurion boats.
Anyone else sort of curious how CC is going to leverage these brands to fit into their overall marketing strategy? From a business perspective, it seems to me that maintaining three separate boat companies with very similar products doesn't make much sense unless you have the need to acquire a specific technology or are wanting to utilize additional production cycles for one reason or another. I don't think it's necessarily a bad thing, I'm just curious how this is going to work. Anyone have some additional insight they can share? |
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'87 SN 2001
'68 Chris~Craft Grand Prix (Past family boat) '72 Checkmate Mx16 (Past family boat) "Speed is life, altitude is life insurance" |
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